Marketing Strategist

🌱 What is Yvy

Yvy is a social recipe app that helps people waste less food by cooking smarter with what they already have in the house.

The app creates a personalized meal plan each week based on your digital pantry, compiles smart shopping lists and includes an AI chef who comes up with creative recipes with your leftovers.

In short: Yvy helps you plan better, throw away less and eat more consciously.

🚀 Where does Yvy stand now

Yvy once began as a hobby project and has taken different forms over the years.

What started as a social recipe community has now grown into a platform with a clear mission: to combat food waste in a fun, easy and inspiring way.

Currently, I run Yvy on my own. The new version just went live, and this is the time to build together to grow and reach more people with our mission.

✨ What's the plan

The ambition is to grow Yvy into the platform for sustainable cooking.

That's why I'm looking for a marketing strategist (in addition to a content creator) who will work with me to help grow the brand - from strategy to execution.

You will help think about the marketing strategy, target group positioning, growth opportunities, and channel mix.

You will ensure that our message is clear, our campaigns hit the mark, and that we build a loyal community step by step.

The initial focus is on growth in the Netherlands, with the goal of creating enough traction for a first round of investment within nine months.

💚 What you get

Yvy is still in its early stages and cannot offer a salary at this time.

As part of the founding team, you get the chance to help build from the beginning, with 10% equity in the company.

When we meet our key marketing goals within nine months, I plan to raise funding. From then on, the role will grow into a full-fledged, paid position.

🧠 Who are you

You are a strategic thinker with a passion for brands, growth and sustainability.

You know how to create a marketing strategy that not only works on paper, but really resonates with people.

You combine data and creativity, can prioritize, and have experience developing brand positioning, campaigns and community growth.

Experience with apps or startups is a plus, but enthusiasm and initiative count just as much.

You speak and write fluent Dutch and understand the Dutch market well - crucial to make our first growth phase successful.

🌿 Ready to join?

Do you want to help build a young startup with a clear mission?

One that helps people cook smarter, waste less and eat more consciously?

Join Yvy and help shape the future of sustainable cooking, one meal at a time.